Since Day One™ turns an original D.N.I.C. and Def Familia song lyric into a bold statement about staying focused when people doubt you.
Inspired by the song “Since Day One,” this hoodie represents pushing the movement, standing behind your brand, rising through struggle, and letting your actions speak for themselves.
The white pullover hoodie features bold red-and-black SINCE DAY ONE artwork on the front, with the original Def Familia headphone character placed inside the “O” in “ONE.” The back carries the statement THEY BEEN HATING ON ME SINCE DAY ONE in a large matching design. It is finished with the full DFC inside-neck print and one black woven DFC label with white lettering on the front-right bottom hem.
Unisex pullover fit
White colorway
Large front and back lyric artwork
Original D.N.I.C. / Def Familia song lyrics
Full DFC inside-neck branding
Black woven DFC front-right hem label with white lettering
Def Familia Clothing Worldwide
They been hating on me since day one—but the actions show it.